Social Media Content Strategy
A social media strategy that brings together Kaçkar Otel’s central location, Rize’s local character and a warm guest experience in one coherent world.
01Project overview
Show at first glance that the hotel is more than a place to stay: it is a trusted starting point for exploring Rize.
Alternate room views, local culture and the guest experience within one visual framework, creating a natural connection between the hotel and the city.
Content published over the past year was brought together across three coherent narratives: the stay proposition, a guide to Rize and the atmosphere of the brand.
02Selected posts
A selection of ten published posts brings together the hotel’s stay proposition, Rize’s local memory and the rhythm of a day in the city across three clear content series.
The Stay
Family-focused accommodation messaging and the city’s cultural landmarks create a clear, warm and accessible starting point within one visual system.
Local Culture
Tea culture and calendar moments make the hotel’s local connection visible without reducing it to corporate announcements.
Explore Rize
Different moments of the day and a route along the Fırtına River position Kaçkar Otel as a central, practical starting point for exploring Rize.
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