Concept Calendar
A 2024 concept calendar that keeps endangered marine species visible throughout the year, turning each month into a distinct story of life beneath the surface.
01Project overview
Draw attention to marine life threatened by pollution, overfishing and coastal development, while making Adamar’s sense of responsibility toward the sea visible.
Dedicate each month to a different endangered marine species, bringing information, imagery and the calendar function together in one awareness-led narrative.
Created under the We Love Seas platform, the system combines wildlife portraits, concise educational copy and monthly calendar layouts in one twelve-part story.
02Project story
From the first awareness idea to monthly species stories and the complete twelve-part series: the We Love Seas concept.
Awareness
The year was conceived as an awareness narrative that brings the threats facing marine life—and the species in need of protection—into view.
Monthly Stories
Each page places a different marine species at the heart of the story through bold imagery, concise information and the shared We Love Seas seal.
The Complete Series
As the colours and species change, the information architecture and conservation message remain constant—turning the year into one sustained call for responsibility.
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