App Store Launch System
We turned Tak Index’s decision support for parents into a seven-part launch story that can be understood within seconds on the App Store.
01Project overview
Organise layered benefits—from age ratings and ethical values to violence levels and expert reviews—into a clear sequence that reads instantly in the store.
Each screen answers one question. Read together, they create a seamless product narrative that guides parents from discovery to a safer choice.
Seven visuals were designed as one launch system, using shared typography, vivid colour transitions and compositions that place the in-app experience centre stage.
02Visual Narrative
Each visual stands on its own. Together, the series unfolds the product’s value step by step.
Positioning
The first two screens establish who the product is for and the core benefit it offers.
Decision Support
Age range, ethical values and violence level become visible in three clear steps.
Discovery
Expert insight and personalised recommendations complete the story with the product experience itself.
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