Social Media Content System
Between 2022 and 2024, we turned Tak Index’s approach to safe app choices, child development and digital parenting into a consistent, colourful and memorable social media world.
01Project overview
Make layered subjects such as age suitability, cognitive development and parental guidance clear and shareable at a glance—without relying on fear.
Give every post one strong message, then unite different themes and moments through shared typography, vivid colour and a reassuring editorial rhythm.
The system was applied across static posts and Reel covers, from safe-choice guides and development-led content to educational games, environmental themes and empathy.
02Selected posts
Content produced across different periods comes together under three narratives that simplify parents’ decisions, make development visible and express the values behind Tak Index.
Safer Choices
Age suitability, cognitive value and parental guidance are expressed through concise messages and a strong visual hierarchy—without turning into technical explanations.
Development-led Series
Personality, imagination, learning and memory become a set of content series—each with its own character, yet unmistakably part of the same brand.
From Play to Life
Empathy for animals, environmental awareness and inclusion reveal the kind of digital world Tak Index wants children to experience—beyond app reviews alone.
03Selected reels
The 3 reels in this series can be watched in full—not just as cover images, but with their complete edits and playback controls.
Apps that help children connect with animals are shaped into a short, warm Reel narrative.
The content opens with a direct, non-judgemental question that helps parents reflect on their child’s digital habits.
Games focused on the environment, animals and inclusion build to an empowering message: children can change the world.
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