Brand Identity
A corporate identity for TRCAR—active across multiple areas of the automotive sector—designed to bring the brand image to the fore.
01Project overview
Bring the corporate and marketing sides of the brand together in one coherent visual language.
A distinctive logo, controlled colour palette and cohesive set of brand applications that preserve the brand’s energy without compromising its sense of trust.
The logo was carried across business cards, letterhead, envelopes, corporate documents and vehicle graphics to express the brand consistently at every touchpoint.
02Project story
From logo design and stationery to vehicle graphics: the complete TRCAR identity system.
Corporate Collateral
TRCAR’s corporate and marketing presence was brought together through a controlled plum palette, precise typography and a confident brand mark.
Brand Applications
The brand applications were structured to give TRCAR a clear, dependable character across every corporate material.
Vehicle Graphics
The identity’s sense of motion was translated into a restrained but instantly recognisable vehicle application.
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